Digital Marketing Trends

Listed below are the top 10 digital marketing trends in India

1. Chatbots

Chatbot marketing is a way to promote products and services using a chatbot — a computer application that carries conversations with users by a predetermined scenario or with the help of AI. Brands create this virtual assistant with a chatbot builder, and connect it with messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc., or add to their website. Brands create this virtual assistant with a chatbot builder, and connect it with messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc., or add to their website.

Save time and money. A chatbot allows your business to serve more clients with fewer resources and efforts.

Help to segment traffic. Chatbots diversify your audience by leading the conversation in different directions.

• Provide a quick response. An instant reply enables users to solve their problems fast and results in a positive user experience for your clients. If performed correctly, the chatbot will improve your brand image and grow the feeling of trust associated with your company.

• Speeds up the paying process. You can utilize a chatbot for completing orders without making users move to a website. Making orders and paying right in the chat takes less time and effort from your customers to buy from you.

• Fits any business. You can design a chatbot to cover various processes, regardless of whether you own a small family business or a vast enterprise. It is a universal marketing channel,

Now, that we know why chatbots are essential for marketing, let’s review some functions it can handle for your business.

• Enabling making orders. If you run an eCommerce store, selling clothes, food, accessories, etc., a chatbot is a lifesaver since it allows taking order directly in the chat. In case a user is yet not ready to make a purchase, a chatbot can at least tighten the search before the customer contacts a real person. For an organic food store, it would be helpful to find out which vegetables person needs — and only then address them to the sales.

• Delivering customer support. A chatbot is a great assistant for answering FAQs. Besides, working 24/7, the chatbot helps solve the problem of different time zones. For a financial consultation agency, located in the US with the better part of its customer base in India, a chatbot would help to avoid hiring customer support on a double-shift basis.

• Scheduling meetings. A chatbot may be extremely helpful for one-person brands in any industry — hair salons, fitness trainers, DJ services. You can connect it to Google Calendar, and your virtual assistant will take care of appointments while you give a haircut, move your body, or spin vinyl.

• Tracking orders. “It said my package would come in three days, but I never received it!” — chatbots liberate you from that hassle that always appears with selling goods. A sophisticated chatbot allows tracking packages, while the simpler one can inform a person about the shipping and delivery automatically. Wouldn’t it be great to ask for a review a couple of weeks later and offer another product?

• Sharing news and updates. When people start communication with your brand, you can suggest that you will be providing them with the latest news: new collections of clothes, fashion shows, etc. A chatbot can help you stay in touch with your audience, keeping people engaged.

2. Google Listing and Local SEO

Google is the top search engine around the globe. Everyday billion of people access Google’s search engine to get desired results right in one click. Hence Google listing is one of the best ways to promote client’s brand and increase the customers. Google provide various services of which one is local SEO. By doing local SEO and Google listing, the business can tell the customers what it proffers and how it can help in making their life easier. Google provide these packages at various prices in order to ensure every brand from small to big can use its services and get better results. Local listing in SEO is a practice to make your business visible online for local searches. That's basic. But before we proceed with its in-depth understanding, I want you to know that 46% of all Google searches are local. This means that almost half of the internet users look for businesses located in their proximity. Now, think of yourself appearing first in their search results. WOW, no? Being first means a good business reputation and so many potential clients. Now, let us dig into what local listing is and how important it is in SEO perspective.

3. Video Marketing

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

Using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.

Renderforest Survey found that videos helped businesses increase:

• Brand awareness by 70%
• Traffic by 51%
• Sales by 34%

The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms.

Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.

With access to faster networks, businesses are using more and more videos to engage with their customers. Many business, probably also your competitors, use videos to help capture value from their audiences.

Why should you use videos in your social media posts? Video posts:

• Stay visible longer on social feeds
• Get more exposure and engagement
• Increase the understanding of your product
• Stand out more
• Provide a more personable way to engage with your audience
• Are powerful sales tool
• Rank higher in search
• Are growing in popularity across platforms

4. Social Media Engagement

Social media engagement is a measure of how people are interacting with your social media accounts and content. The term can cover a broad range of actions across all social platforms. For example, engagement might include:

• Likes and Favorites

• Comments, DMs, Replies

• Shares and Retweets

• Saves

• Clicks

• Mentions

6. Augmented marketing

Augmented marketing is the idea of adding value to a proposition via an additional, innovative offer. So by laying on extra benefits, augmented marketing increases the chances of a sale. An example of augmented marketing is the traditional “buy one get one free” offer.

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular.

Amid the rise of data collection and analysis, one of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications. Such big data can help inform companies' decision-making and gain insight into consumer spending habits, among others.

7. Programmatic Advertising

Programmatic advertising is the automated buying and selling of online advertising. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “spray and pray” method of digital advertising.

Effectively capturing the attention of consumers in today’s digital ecosystem is no easy task, which is why we’re going to talk about Programmatic Advertising today. There are millions of websites, applications and digital properties being viewed across a variety of channels, all day, every day. Having to use separate platforms to advertise on different channels and having to select the best places to put your advertisements in the digital world is an increasingly daunting task.

8. YouTube Shorts

YouTube is looking to boost awareness of Shorts, its vertical-aligned, TikTok-clone within the app, with a new, global ad campaign that aims to showcase how people can use the option to add their own take on popular music trends.

YouTube’s blog post about this fund reads, “Each month, we’ll reach out to thousands of creators whose Shorts received the most engagement and views to reward them for their contributions. We’ll also ask these creators to share their feedback with us so we can continue to improve the product experience.”

“The Shorts Fund is not limited to just creators in the YouTube Partner Program. Creators will be eligible to participate if they create original content for Shorts and adhere to our Community Guidelines.”

The Indian short video app market is incredibly lucrative and can’t be ignored.

9. Instagram Reel

Brands that successfully market through Instagram reels create an authentic voice that resonates with their target audiences. They not only sell their product but also showcase their brand value to create credibility among their customers.

10. Content Marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.